NOTHING BUT NETS // Cover Africa

Brand/Organization: Nothing But Nets

Founders: Rick Reilly + The United Nations Foundation

Motto: Send a net. Save a life.

Campaign: Cover Africa

In 2006, Rick Reilly, a columnist at ESPN.com wrote a column in Sports Illustrated where
he challenged his readers to contribute at least $10 for anti-malaria bed nets. 

This simple inspired action helped launch a campaign with the United Nation Foundation's 

called Nothing But Nets which has sent more than 7 million bed nets to families 

at risk across sub-Saharan Africa.  

 

 Cover Africa notes that, "Every 60 seconds a child dies from Malaria. It takes just $10 

to send an insecticide-treated bed net and save a life. Nets protect families and kill 

disease-carrying mosquitoes, slowing the spread of Malaria. If we hang enough nets in 

enough homes, we can stop Malaria in entire communities—and eventually the entire continent." 

 

Cover Africa is Nothing But Nets' campaign to stop malaria across Africa 

by sending life-saving beds. The campaign's goal is to send 25,000 beds. 

As of today, 22,190 nets have been donated! 

 

Many brands have done their part, including Chevron and  Dr. Bonner's Magic Soaps,

along with many partners and hundreds of thousands of individuals, including athletes and 

celebrities like Mandy Moore.

Stephen Curry of the Golden State Warriors pledged to send 3 nets for every 3-pointers 

he makes during the 2013 season. 

He broke the previous record held in a single season by shooting 272 3-pointers! 

That's over 800 bed nets!

 

Although my blog was intended to feature consumer brands that have a social mission, 

it would be remise of me not to include outstanding organizations that provide products that 

make a difference. So every once in awhile, I plan to feature organizations like this one.

Let's join the fight to Cover Africa!

If there's an inspiring brand that you think we should feature, please leave a comment

below or email me directly at karla@kimarketingintl.com.

 

www.kimarketingintl.com


photo credits: nothingbutnets // coverafrica // freewebs // communicopia // mlssoccer // umc