Brand: Feed Projects
Co-Founders: Lauren Bush + Ellen Gustafson
Mission: Create good products that help feed the world.
Signature Design: Each bag is stenciled with a number signifying how many meals each bag provides.
Lauren Bush designed the first FEED bag in 2006 while she was the Honorary Student Spokesperson
for the United Nations World Food Programme's (WFP) School Feeding program.
While traveling she was motivated to do something about the
epidemic hunger problem we face in the world.
Today, one in every eight people go to bed hungry.
The bag was reversible burlap and organic cotton reminiscent of the bags used by WFP
to distribute food. It was stamped with "FEED the children of the world" and the number ‘1'
to signify that each bag feeds one child in school for one year.
Her goal was to raise awareness and funds to benefit the feeding programs,
which feeds and educates hungry children.
for the United Nations World Food Programme's (WFP) School Feeding program.
While traveling she was motivated to do something about the
epidemic hunger problem we face in the world.
Today, one in every eight people go to bed hungry.
The bag was reversible burlap and organic cotton reminiscent of the bags used by WFP
to distribute food. It was stamped with "FEED the children of the world" and the number ‘1'
to signify that each bag feeds one child in school for one year.
Her goal was to raise awareness and funds to benefit the feeding programs,
which feeds and educates hungry children.
The following year, FEED Projects LLC was founded by Lauren Bush and Ellen Gustafson
to produce and sell these bags and donate a portion of the sale to the World Food Programme.
to produce and sell these bags and donate a portion of the sale to the World Food Programme.
Since then, they've partnered with national retailers such as Whole Foods Market, Barnes & Noble,
Bloomingdales, Lord & Taylor, Gap, HSN, American Eagle and Forever 21.
Bloomingdales, Lord & Taylor, Gap, HSN, American Eagle and Forever 21.
Brands like Bobbi Brown and Clarins, and designers like Rachel Roy have also joined forces
with FEED to raise money for countries in need like Guatemala and India,
and those devastated by natural disasters such as Haiti and Japan.
Their latest partnership is with Target, the second largest discount retail chain, where they created
limited edition FEED items -- from bags to bicycles -- each with its signature number imprinted
reminding shoppers how many meals they can provide with their purchase.
reminding shoppers how many meals they can provide with their purchase.
FEED USA + Target hopes to help the more than 50 million Americans who struggle with hunger everyday.
To date, FEED has donated over $6 million and 60 million meals!
What an extraordinary accomplishment!
There's a great article on ecouterre.com posted by Lauren Bush called
"Can Conscious Consumerism Really Save the World?"
Check it out when you can...then let us know what you think. Can it?
I do know that it feels good purchasing something that you know makes a difference;
definitely money well spent.
Here's my own FEED USA + Target 24 bag! Get yours now!
definitely money well spent.
Here's my own FEED USA + Target 24 bag! Get yours now!
If there's an inspiring brand that you think we should feature, please leave a comment
below or email me directly at karla@kimarketingintl.com.
